Planning on building your own online store and start selling in Singapore? Here are 3 facts on Asia’s ecommerce websites that you should take into consideration!
The budget in Singapore is giving priority to growing the online market. This again proves the high importance of the ecommerce industry, as well as the growth of the country’s economy. The ecommerce market is provoked by the investment of Alibaba on Lazada (the local-based start-up company). The players are excited about the news and this could mean another important move to the market.
- Lazada online store holds the crown as the most followed store on Facebook and Shopee experienced the highest growth on followers: Shopee saw an increase of 115% for followers on Facebook. StrawberryNET has successfully managed to hold their spot at the second position, however, the kind of all kings when it comes to Facebook followers and popularity is Lazada. Lazada leaves their rivals behind with an impressive 18 million. Facebook is one of the platforms used by Singaporeans for brand and product discoveries. Did you know that 1 in 4 Singaporeans browse the platform even while watching TV? The Singaporeans access Facebook mostly via smartphones.
- Fashion brands dominate on Instagram: 3 out of 5 brands with the most Instagram followers are fashion brands. Love, Bonito is one of the most followed Instagram accounts along with Althea. The other 3 brands that make it to the top most popular ones are MDS Collections, UBuy, MCPLabel. The social media network that focuses on visual has now become fashion brands new best friend. The Instagram followers are able to keep up with the latest celebrity looks, beauty tips, and fashion trends, making it the ideal place to engage with the audience.
- Zalora, Lazada, and Shopee are the top 3 brands in employment size: According to one research, these 3 websites are among the most popular ones when it comes to the number of employees they hired. We can only expect these numbers to be much higher. By the end of last year, Shopee has 325 employees, Zalora has 394 employees, and Lazada has 555 employees.
By taking these facts into consideration, you will know exactly on what should you focus on when building your own ecommerce website in Singapore – social media followers (on Facebook and Instagram), the number of employees, and the quality of products offered.